Our next two mom heroes are two of our personal heroes and founders of luxury towel company, Weezie Towels. Liz Eichholz sensed a gap in the towel market after an overwhelming and lackluster purchase experience while on the hunt for fresh towels. She approached her longtime friend Lindsey Johnson with the idea for the perfect, go-to towel brand. The dynamic duo hit the ground running to modernize luxury and introduce the world to Weezie.

We have been fans of Weezie Towels since before they launched their company in the fall of 2018 (No, really... We're quite certain we were two of their first 1000 followers on Instagram) and have considered them mentors ever since. With high quality towels and robes that stay plush and absorbent wash after wash, it's easy to see how they've been able to build such a loyal following and far reaching fan base. 




CEO Lindsey Johnson (L) and Creative Director Liz Eichholz (R) are the brilliant beauties redefining the luxury towel market with Weezie Towels.


Tell us a little about your company. What are you most excited for in 2021? 

Liz:  There’s so much to look forward to, as we truly believe this is just the beginning for Weezie! While we can’t give away too much,  know that we are hard at work to bring more color to your bathrooms :) We are excited about so many fun products and partnerships ahead, and a growing team to support it all. As the world opens back up, we’re also looking forward to reconnecting and engaging with our customers in unique ways (we can’t wait for events to be a thing again!)

Weezie Towel's most recent summer collaboration: Beach towels with Birmingham-based Interior Designer, Heather Chadduck


Simple, yet powerful advice for aspiring female entrepreneurs?

Lindsey: Get out there and do it! A lot of people have good ideas, but a good idea is worthless without flawless execution.  Don’t be afraid of mistakes; each one is a learning opportunity.


In what ways has motherhood changed the way you lead your business? 

Liz: Being a mom has granted me the gift of perspective!  I’ve learned to roll with the punches, and take things as they come, both personally and professionally. 


Proudest mama milestone to date? 

Lindsey: Not exactly to date...but I can’t wait for my firstborn to become a big sister with the birth of my son next month!

Liz with her daughter, Tee, in their soon-to-launch Lil Weezie coverups (May 11th!)


What’s your favorite feature about your new J. LOWERY?

Liz: The color & texture! I am obsessed with this rich, deep green. I love that it’s a fun, unexpected neutral that goes with anything and everything.
Lindsey: I love the size of my Max bag...the perfect way to tote all my must-haves!

Shop their J. LOWERY favorites: 


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To celebrate Mother's Day this year, we have gathered an amazing group of women who inspire us daily not only in their female entrepreneurship but motherhood as well. They hold it down for everyone in the family, wear every hat in the closet (plus some) & do it all while building brands that amaze. These women are the epitome of what J. LOWERY stands for and remind us why all mothers are the true heroes, today and everyday.


Say hello to our latest mom hero, Morgan Hutchinson—founder of the mom inspired Los Angeles clothing line, BURU.  BURU was born out of necessity, ...